Rog wanted to go to war. So he started taking pictures, carrying VHS cameras around, and eventually graduated in journalism. But damn it, cinema got in the way.

While living in New York, he started shooting music videos and somehow landed the perfect journalism gig: covering WOODSTOCK ’99. His camera got stolen when everything went to hell, the newspaper back in Brazil never got the story they’d comissioned but it remains on Rog as a fuel for more adventure.

From leftover scraps of 35mm film, he went on to become one of Brazil’s most established commercial directors, shooting around the world for brands like Apple, Volkswagen, Heineken and Toyota, and co-directing the first two seasons of the Netflix hit Good Morning, Verônica.

In 2026, he joined Czar Brazil as a partner.

Journalism taught him to chase what’s real. Cinema taught him to make it beautiful. He never really chose between the two.